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Setareh Borhani

2025-2026
Good design begins with curiosity.

About

I am a Product Designer and an M.Sc. in Interaction Design from Amsterdam. My path from engineering and market research to product design shaped a strong ability to uncover patterns, connect insights, and translate complexity into intuitive experiences. Experienced in Agile, cross-functional teams across telehealth and insurance, turning user, business, and technical requirements into products that create value for both users and organizations. Particularly interested in UX strategy, service design, and human-centered innovation.

I believe good design begins with curiosity. The more I understand people, their work, and their challenges, the more meaningful the solution becomes.

I also came to this philosophy after some experience in design that good design isn't about having all the answers. It's about asking the right questions until complexity begins to make sense.

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