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Jim Kraan

I strive for two things in design: simplicity and clarity. Great design is born of those two things." -- Lindon Leader


What I like so much about being a designer, is that you’re able to translate a vision. To take something that’s abstract and fuzzy for someone and turn it into something understandable. My purpose is to take away complexity in daily life, so the mind is free for things that truly matter. To make people see technology is made to be usable for humans, not the other way around.

Dutch Police Project

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