Everything I do is about story. I’m always on the look-out for those inspiring narratives and experiences. I find that stories are a way for us to understand better our humanity and the world around us.
At the Master Digital Design, I take on the responsibility of promoting all the activities pertaining to the programme and, together with my colleague Paul Geurts, finding the right partners and projects to further the education of the students.
I spend my time nosing around the studio and lab, so that I can share with the rest of the world the amazing work and talent we host here.
My professional career started in journalism where I reported on a variety of topics from sustainability to international justice covering mostly stories out of Europe and Africa for global media including BBC, The Daily Beast, France 24.
But the love for stories led me to explore other fields further. As a brand narrative expert, I have worked for companies such as Philips Design, National Geographic, and Boston Consulting Group - from UX writing to video scripting.
I am also an award-winning writer and director for film and theatre, and write some poetry.
There is no one like you in the world; that's why your story matters.