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Boaz Prinzen

2019 - 2020
How do I explain what I do at a party? The short version is that I try to make digital products more human centered.


Creative, self-driven, specialised in product innovation with a curiosity in immersive experiences. With a background in Branding and Innovation, I thrive the most when I have to rethink the realities and needs of stakeholders and people I’m designing for. I approach complex design challenges with a go-getter attitude and like to balance out reality thinking with possibility thinking. I bring storytelling and creative, critical thinking to all phases of the design process, from user research to execution and testing. Keep calm we can prototype this!

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